While the Yahoo Microsoft Search Alliance has been in the works for quite some time it has been finalized towards the end of 2010. Microsoft will control the organic search queries through Bing, while the paid advertising will be served through the adCenter.
The clear benefit for advertisers is you now have exposure to the same market from within one platform and one account – Microsoft’s adCenter.
Even with the 30+ percent market share for Microsoft, Google is still dominating the search market with more than twice the Microsoft’s share – approx 70 percent.
However, getting past the percentages, with the new Search Alliance in place, Microsoft’s Bing has access to 163 million unique searchers – and that’s makes it a platform you should seriously consider if you’ve only advertised on Google so far.
